Sunday, November 29th, 2015

A Personal Farewell to What the Truck?!

It seems wrong to talk about food trucks when there’s snow on the ground, but I wanted to get one final post in before the end of the year for reasons of sentimentality. You see, this will be my final year with What the Truck?!, the food truck festival I co-founded with Mack five years […]

Wednesday, September 2nd, 2015

Recap: What the Truck?! in the Outfield

Our penultimate What the Truck?! of the season had us storming the outfield for the very first time on August 22, 2015. We’d been considering Telus Field as a possible event location for a few years. It fits in with our desire to highlight underutilized spaces, and is situated in a beautiful part of the […]

Sunday, August 16th, 2015

Recap: What the Truck?! at Park After Dark

On July 11, 2015, What the Truck?! partnered with Northlands to co-host an event during Park After Dark. Park After Dark was established to introduce those who may not be familiar with the track to the excitement of live horse races. With an extensive outdoor patio and licensed area, we thought it would be a […]

Thursday, July 2nd, 2015

Recap: What the Truck?! Brunch on the Boulevard

On June 10, 2015, What the Truck?! hosted its first brunch-themed event at Capital Boulevard. Brunch on the Boulevard Fourteen vendors joined us for Brunch on the Boulevard, serving up inspired items ranging from breakfast pizza to banana bread French toast and Captain Crunch ice cream sandwiches. Canicus Catering’s breakfast pizza The weather, while mostly […]

Saturday, May 30th, 2015

Recap: What the Truck?! at Churchill Square

We were overwhelmed with the turnout at our first What the Truck?! of the season, which took place at Churchill Square last Saturday. Although we knew we’d have record crowds given our Facebook event had swelled to over 12,000 RSVPs in the weeks leading up to May 23, 2015, the perfect weather conditions put us […]

Sunday, May 17th, 2015

What the Truck?! Season 5 Kick-Off

I’ve been feeling a bit nostalgic lately (it’s no coincidence the series finale of Mad Men drove me to rewatch “The Wheel”, featuring Don’s famous carousel speech). But in the lead up to our fifth season of What the Truck?!, I’ve been reflecting more on where we started. Some may remember that first event in […]

Sunday, September 21st, 2014

2014 What the Truck?! Wrap Up

Before autumn rolls in, I wanted to take a look back at our last two What the Truck?! events of the season. What the Truck?! @ Borden Park One of the things we’re most proud of about What the Truck?! is our commitment to mobility, and the fact that the festival has convened at at […]

Wednesday, September 10th, 2014

What the Truck?! @ Churchill Square: September 12, 2014

In previous years, I’ve been able to keep up with the food truck scene in Edmonton – though it usually took me the entire season to get to and try all of the new trucks that debuted that year, it could be done. This year, I’ve all but given up. 2012 What the Truck?! @ […]

Sunday, July 13th, 2014

Recap: Truck Stop at Boyle Street Plaza

What the Truck?! has always been at the mercy of the elements, and this was no more evident than on Thursday. Boyle Street Plaza played host to our second Truck Stop of the year, a burger-themed event. And though the forecast had been beautiful in the days leading up to Thursday, that evening was incredibly […]

Tuesday, July 8th, 2014

Recap: Truck Stop @ Baconfest

Last Friday, a glorious summer evening, What the Truck?! partnered with the inaugural Baconfest to host a bacon-themed Truck Stop. Baconfest Truck Stop Six trucks, all offering sinful, bacon-filled menus, parked outside the Arts Barns to serve their sweet and savoury concoctions. I loved the creativity, from SoCal Smoothie’s bacon milkshake to Big City Sandwich’s […]